A website should have priorities, its ease of use should be at the top and one very easy way to make a site useful is ensure it is in the search engines, because that is how people use the web these days, allot of people simply don't know what a URL is, and why would they? When all you have to do to find the thing you want is pop it into google, you don't even have to spell it correctly!
If a site has not made it into google it probably shouldn't. Because the designer has obviously missed some vital steps in the production of the website. And chances are any visitor will be sorely disappointed.
Like all the top search engines Google collects website details, ranks the site, and lists it according to what it thinks its users will find most useful. It then gathers feedback from its users and refines its results, so that the Google experience remains top notch.
We ensure that your website surfaces in Google from the beginning, it can take a week or two but usually once the Google bot has done its sweep you will find your site in all the major search engines. The next stage is ensuring you get good results, we design our sites to be SE friendly which improves Googles ranking and helps keep it high. To ensure that customers come to your site you need to have good content about your products and services.
Once set-up, just like Google you should review your websites feedback and learn what is lacking and how to build the content in such a way that it ensures your customers are happy and are who you want them to be, and by following these simple steps Google will love you and improve your site rank for your product or service in your area.
There are a collection of more advanced techniques that also influece your sites visibitoty, we include many of these in our work, and some are extra. To find out more about our SEO contact us, or read more about our CMS.