Is a phrase which is always used when talking about SEO and improving your sites search results, it relates to the more content you have the better your page rank will be. This is because the big players in the search engine business are all about providing good interesting information to their customers (you and I who search for things). So a large part of your search results is about the text you have on your site, therefore you can do allot of the SEO yourself that the SEO company's are offering for £4k.
I have often seen beautifully designed websites on the internet that simply have no content that google can read, rendering them very difficult to find using conventional methods, this kills the websites productivity and I imagine in some markets would deeply damage the business.
We build SEO into our websites, by making them easy for search engines to navigate and understand, we always work the websites we produce into the major search engines, which ensures that you can be found by your prospective customers simply by typing your business’s name into the search engine of their choice.
When writing about your business don’t forget to include some key information; like where you are based and what you do. it should be informative and interesting, ensuring that people want to read it and get the information they are looking for from it.
If you are in a particular trade then start writing about it, write a paragraph each day for a week and you will have a healthy size article. The more your website is updated the better it will do in the search results race.